Response to Prof. Crump

Anyone who has taken a marketing course (or sold drugs in Baltimore) would realize the importance of rebranding. Merely restating the curriculum as Torts, Contracts, etc. would not be innovative.

 Many of us teach those tools of the trade in a single course, but suffer from a branding problem. “The actual real day how you would do it in real life practice of antitrust law course” would have too long a name.

I’m not sure I agree that the “what-do-you-think-method” is bad. It can be a good tool if used properly. I use it to make students craft remedies for antitrust violations so that they can see the consequences of knee jerk reactions in terms of regulation or free market philosophy.

 

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Sam Designermode - September 17, 2009 2:48 AM

rebranding is really a tough thing and much more interesting than 'common' branding, in my opinion! concerning the topic rebranding: i can recommend fishers identity crisis (if you do not already know that)...

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